Marketing social et equité à population services international (psi)
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Pendant que la santé des riches s'améliore, celle des plus pauvres laisse de plus en plus à désirer. Cependant l'Equité devrait réduire les coûts liés aux soins de santé et améliorer la qualité de vie de la société entière. Dans un environnement sanitaire béninois où le secteur public n'arrive pas à jouer pleinement son rôle, où le secteur privé reste l'apanage d'une mince population, le Marketing Social devrait jouer un rôle crucial. PSI reconnue comme leader mondial dans le marketing social, s'efforce de mettre l'accent sur la compréhension et l'implication des cibles, plutôt que d'appliquer des approches descendantes afin de niveler par le haut le gradient existant entre pauvres et riches en matière de santé. Depuis sont installation au Bénin dans les années 1990, l'équité reste son défit majeur. Cet ouvrage analyse les attributions du secteur Public, Privé et du Marketing Social dans l'équité, explore les pistes de mesure de l'équité et utilise l'Indice de Concentration pour apprécier la contribution de PSI dans l'équité d'accès aux services et produits de santé. Public cible: Acteurs ONG, Gestionnaires de projet, Consultants en marketing social, Chercheur et Étudiants.
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