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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

by Purnendu Tripathi , Siran Mukerji
Save 17% Save 17%
Current price ₹18,862.00
Original price ₹22,635.00
Original price ₹22,635.00
Original price ₹22,635.00
(-17%)
₹18,862.00
Current price ₹18,862.00

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Book cover type: Hardcover
  • ISBN13: 9781466640146
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 390
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1189 grams
  • BISAC Subject(s): Marketing / General

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

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