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Marketing Strategies for Total Quality Management in Hospitality Excellence by Varinder Singh Rana, Babeet Gupta, Nittan Arora

Marketing Strategies for Total Quality Management in Hospitality Excellence

by Varinder Singh Rana , Babeet Gupta , Nittan Arora
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₹15,449.00
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Book cover type: Paperback
  • ISBN13: 9798369386095
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Igi Global Scientific Publishing
  • Publisher Imprint: Igi Global Scientific Publishing
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 121.6
  • Language: English
  • Edition: N/A
  • Item Weight: 663 grams
  • BISAC Subject(s): Marketing / General

In the hospitality industry, marketing strategies have a symbiotic relationship with Total Quality Management (TQM). When these two key characteristics are combined, they prove useful to improve service quality, customer satisfaction, and drive business growth. Therefore, effective marketing strategies that are consistent with TQM principles encourage a culture of continuous improvement and excellence in hospitality firms. The practical applications of integrating marketing strategies with TQM have significant directions for future innovations. Marketing Strategies for Total Quality Management in Hospitality Excellence is invaluable for understanding how to integrate marketing and TQM to enhance service quality and customer satisfaction. Its comprehensive analysis and interdisciplinary approach effortlessly connect marketing activities with quality management systems, using theoretical insights, practical guidance, case studies, and best practices. Covering topics such as eco-tourism, health implications, and augmented reality (AR), this book is an excellent resource for managers, executives, decision-makers, quality managers, hospitality leaders, marketing practitioners, professionals, researchers, scholars, academicians, and more.

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