Marketing Theory And Orientation

Name: Marketing Theory And Orientation
Brand: Vibrant Publishers
SKU: 9781636512372
Price: 7482.0 INR
Availability: InStock

by Philip Kotler

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ISBN13: 9781636512372
Binding: Paperback
Subject: N/A
Publisher: Vibrant Publishers
Publisher Imprint: Vibrant Publishers
Publication Date: September 16, 2024
Pages: 400
Original Price: GBP 67.0
Language: English
Edition: N/A
Item Weight: 531 grams
BISAC Subject(s): Marketing / Multilevel and Marketing / Research

About The Book

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.

Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

About The Author

Kotler, Philip: - Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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