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Marketing- und Vertriebskonzepte von erfolgreichen Unternehmen: Fallstudien by Siegfried, Patrick

Marketing- und Vertriebskonzepte von erfolgreichen Unternehmen: Fallstudien

by Patrick Siegfried
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Book cover type: Paperback
  • ISBN13: 9783751933216
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 138
  • Original Price: USD 40.9
  • Language: German
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Sales & Selling / General

Diese Fallstudien sind im Rahmen der Vorlesung Vertriebsmanagement von Masterstudenten/-innen erarbeitet worden. Jede Fallstudie beginnt mit der Beschreibung des Unternehmens, deren Entwicklung, der Marktsituation, sowie die Stärken und Schwächen. In einem Best Practice Vergleich wird das Konzept überprüft und in einer Handlungsempfehlung eine Zukunftsbetrachtung vorgenommen. Abschlie ende Arbeitsfragen können für eine weitere Bearbeitung von Studenten verwendet werden. Prof. Dr. Dr. Patrick Siegfried hat mit den Studenten/-innen diese Fall-studien bearbeitet.

Patrick Siegfried, Prof. Dr. oec., Ph.D./MBA studierte Betriebswirtschaftslehre an den Universitäten in Mannheim, Bradford, Breslau, Kaposvár und hat die Professur für International Management an der International School of Management, sowie die Gastprofessur für Entrepreneurship an der Szent István Universität in Budapest. In seiner beruflichen Laufbahn hat er für diverse Unternehmen in leitender Position als Geschäftsführer, Vertriebsleiter und Kfm. Leiter im Einzel-/Großhandel sowie in der Industrie gearbeitet.

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