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Marketing Your Library'S Electronic Resources: A How-to-do-it Manual by Marie R. Kennedy, Cheryl M. LaGuardia

Marketing Your Library'S Electronic Resources: A How-to-do-it Manual

by Marie R. Kennedy , Cheryl M. LaGuardia
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Book cover type: Paperback
  • ISBN13: 9781856049429
  • Binding: Paperback
  • Subject: Library & Information Science
  • Publisher: Facet Publishing
  • Publisher Imprint: FacetPub.
  • Publication Date:
  • Pages: 204
  • Original Price: GBP 59.99
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Library & Information Science / Digital & Online Resources, Information Management, and Marketing / General

This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.

Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want."

Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice.

Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.

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