Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals

Name: Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
Brand: Wiley
SKU: 9780471509486
Price: 3648.0 INR
Availability: InStock

by Anthony O. Putman

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ISBN13: 9780471509486
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 16, 1991
Pages: 256
Original Price: USD 52.0
Language: English
Edition: N/A
Item Weight: 545 grams
BISAC Subject(s): Marketing / General

About The Book

From the Back Cover
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:

How to define and promote your services to the right market
How to differentiate your business from other similar businesses
How to price and package your services
How to turn qualified prospects into customers and build long-term relationships with clients

"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

About The Author

About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who's Who in Finance and Industry.

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