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Mastering Global Business Development and Sales Management by Thomas A. Cook

Mastering Global Business Development and Sales Management

by Thomas A. Cook
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Book cover type: Hardcover
  • ISBN13: 9781482226232
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 71.99
  • Language: English
  • Edition: N/A
  • Item Weight: 690 grams
  • BISAC Subject(s): Management Science and Purchasing & Buying

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

  • Shows how to develop a marketing and sales strategy for globalization

  • Details regional versus country-specific profiles

  • Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations

  • Provides sales and negotiation skill sets

Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.

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