Media Training 101: A Guide to Meeting the Press

Name: Media Training 101: A Guide to Meeting the Press
Brand: Wiley
SKU: 9780471271550
Price: 2508.0 INR
Availability: InStock

by Sally Stewart

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ISBN13: 9780471271550
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: September 29, 2003
Pages: 244
Original Price: GBP 26.99
Language: English
Edition: N/A
Item Weight: 468 grams
BISAC Subject(s): Public Relations

About The Book

From the Back Cover
"Navigating the media can be treacherous. Sally Stewart offers a practical, no-nonsense road map to make sure you come out smelling like a rose."
-Dominick Dunne, Columnist, Vanity Fair and author of Justice: Crimes, Trials, and Punishments

"If you need one guide to building your brand through media and public relations strategies, this is it. Sally Stewart provides invaluable information about what the landscape is today. I know from my own experience that Media Training 101 works-and works great."
-Michael Greenberg
President, SKECHERS USA, Inc.

"Everything you need to know about the care and feeding of the media-and then some. With equal parts William Randolph Hearst, James Carville and doting Jewish mother, Ms. Stewart delivers a killer guide to coping with the press-and turning it to your advantage."
-Dennis Kneale
Managing Editor, Forbes

This helpful, practical guide offers proven strategies for dealing with the news media in any situation. Ideal for company spokespersons, public relations officers, or anyone who will have to deal with the press sooner or later, it also includes expert advice on designing a public relations plan and implementing it effectively. You'll learn how to:

Dodge deadly pitfalls
Control a crisis
Employ interview tactics that really work
Follow the ethical rules of public relations
Design stellar press kits
Develop your key message points
Understand how journalists think and behave
Know what's news and what's not
Avoid the ten things you should never say to a reporter
Write great press releases
Pitch your company's story
Hire good outside public relations professionals

About The Author

SALLY STEWART is a former news reporter at USA Today and ad hoc commentator for CNN as well as a seasoned public relations expert. Since 1996, she has worked as a communications consultant for a variety of public companies, private enterprises, and nonprofit organizations. Today, she heads her own consulting group, SA Stewart Communications, headquartered in Santa Monica, California. She appears frequently on TV current affairs programs. For more information, visit her web site at www.mediatraining101.com.

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