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Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections

by Elias Puurunen
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Current price ₹1,972.00
Original price ₹2,760.00
Original price ₹2,760.00
Original price ₹2,760.00
(-29%)
₹1,972.00
Current price ₹1,972.00

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Book cover type: Hardcover
  • ISBN13: 9781999533571
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Northern Hci Solutions Inc.
  • Publisher Imprint: Northern Hci Solutions Inc.
  • Publication Date:
  • Pages: 136
  • Original Price: USD 29.99
  • Language: English
  • Edition: N/A
  • Item Weight: 323 grams
  • BISAC Subject(s): Virtual & Hybrid, Marketing / Research, and Business Communication / General

How to Make a Virtual Event Your Most Profitable Event Ever


In a post-pandemic world, virtual events have emerged as a mainstay for organizations of all sizes, from multi-billion-dollar corporations to the local church or synagogue.


Virtual meetings, conferences, trade shows, and workshops have proven to be a viable, less expensive alternative to the in-person real thing.


And that explains the reputation virtual events have garnered: If it looks cheap, it is. The bar to hold a massive gathering has never been lower, and it shows!


A cheap mic is good enough . . . Just use Zoom . . . Can you see my screen?


In Memorable, Profitable, Virtual, digital event production entrepreneur Elias Puurunen bucks the trend of low-value virtual events where every expense is spared.


This step-by-step guide shows businesses, brands, governments, and not-for-profits how to:


- Decide whether to go virtual-only or hybrid

- Promote your event so attendees demand another one next year

- Avoid the 7 easy-to-make mistakes that ruin the attendee experience

- Set a realistic virtual event budget (and follow it)

- Find, prep, and compensate world-class speakers

- Calculate return on investment for a virtual event

- Book vendors and sponsors to cover all event costs

- Stay in touch with attendees so they show up day-of

- Deliver high-production value without going into debt


Whether you've only ever attended virtual events or have already hosted one (or more), Memorable, Profitable, Virtual will show you a new and better way to organize, run, and monetize a high-production value virtual experience.

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