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Mercadotecnia en los Medios Sociales - Tercera Edición by Campus Academy, It

Mercadotecnia en los Medios Sociales - Tercera Edición

by It Campus Academy , Alicia Durango
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Book cover type: Paperback
  • ISBN13: 9781983605680
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 126
  • Original Price: USD 11.95
  • Language: Spanish
  • Edition: 3
  • Item Weight: 177 grams
  • BISAC Subject(s): Marketing / General

Entender el comportamiento social de los consumidores en línea y fuera de línea es esencial para el desarrollo de estrategias de comunicación de marketing viables. Los medios digitales y sociales han estimulado a las marcas a desarrollar tácticas de investigación que avancen en el ámbito de la conducta social de los consumidores en línea. La observación y la comprensión de cómo los consumidores se comportan e interactúan entre sí ha dado lugar a la introducción de la nueva semántica del análisis de las tecnologías que permiten a las empresas controlar los patrones de compra de los consumidores sobre la base de compartir y publicar contenido. Los datos ayudan a las ventas y a los profesionales de marketing a mejorar la segmentación. Las generaciones más jóvenes utilizan los dispositivos móviles y la web para aumentar su número de interacciones sociales.

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