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Milośc do marki a idealna wersja siebie by Donaldson, Toby

Milośc do marki a idealna wersja siebie

by Toby Donaldson
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Book cover type: Paperback
  • ISBN13: 9786202467490
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 31.23
  • Language: Polish
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Marketing / General

Marketing może byc najbardziej fascynujący tam, gdzie krzyżuje się z dziedziną psychologii, co często ma miejsce we wsp�lczesnym marketingu. Ta książka przygląda się funkcji aspekt�w relacji międzyludzkich w odniesieniu do marek poprzez pryzmat relacji z marką. Pr�buje ona rozgryźc funkcję antropomorfizmu w tych relacjach, gdzie cechy ludzkie przenikają i odnoszą się do podmiot�w niebędących ludźmi, takich jak marki, tworząc silniejsze więzi. Jest to koncepcja stosowana nieświadomie przez wiele wsp�lczesnych marek, ale analiza jej funkcji może sprawic, że stanie się ona praktycznie zastosowalna w wielu innych przypadkach. Jako klasyczna koncepcja, kt�ra w ostatnich latach zyskala na popularności pod nazwą "osobowośc marki", istnieje ona od zarania istnienia marek w ich dzisiejszym rozumieniu. Niniejsze badanie ma na celu zrozumienie jej funkcji oraz kluczowych czynnik�w, kt�re determinują ksztaltowanie się tej relacji. Badanie testuje kluczowe aspekty relacji międzyludzkich, kt�re, jak wykazano, towarzyszą relacji z marką, takie jak idealna wersja siebie i psychologia pozytywna.

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