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Mobile Game Marketing und Verbraucherverhalten by Federico Caiulo

Mobile Game Marketing und Verbraucherverhalten

by Federico Caiulo
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Book cover type: Paperback
  • ISBN13: 9786208781651
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 31.23
  • Language: German
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Der Markt f�r mobile Spiele ist definiert als die Gesamtheit der Unternehmen, die die Produktion, die Entwicklung, die Werbung und den Vertrieb von Videospielen unterst�tzen, die auf nicht-traditionellen Handheld-Ger�ten gespielt werden. Drei wichtige Schritte in der Geschichte der Wertsch�pfungskette von Handyspielen gef�hrdeten die F�higkeit vieler Unternehmen, ihre Spiele zu monetarisieren. Obwohl die mobile Spieleindustrie noch relativ jung ist, zeigen die Zahlen aus dem Jahr 2013, dass die weltweiten Ums�tze hoch sind. Dar�ber hinaus f�rdert die zunehmende Digitalisierung der Produkte in Verbindung mit einer starken Demokratisierung des Internets und einer zunehmenden Verbreitung von Smartphones und Tablets das Marktwachstum. Ein weiterer wachstumsf�rdernder Faktor ist die exponentielle Verbreitung von Free-to-Play-Spielen, die den Markt f�r mobile Spiele von einer Produkt- in eine Dienstleistungsbranche verwandeln. Dieses Buch m�chte dem Leser vermitteln, dass sich die Unternehmen der Branche an die raschen Ver�nderungen des Marktes anpassen m�ssen, indem sie ihr Gesch�ftsmodell schnell umstellen und Verbraucheranalysen und Big-Data-Analysen einbeziehen.

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