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Monetizing AI through Digital Marketing by Eric Bolou

Monetizing AI through Digital Marketing

by Eric Bolou
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Book cover type: Paperback
  • ISBN13: 9786208064815
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 76.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Marketing / General

Digital marketing has evolved far beyond its rudimentary origins, where straightforward email campaigns and basic banner advertisements dominated. Today, it encompasses a sophisticated array of techniques and technologies, all designed to engage, convert, and retain customers in a fiercely competitive digital environment. This dialogue underscores the necessity for businesses to adapt to the relentless pace of technological change by embracing innovation, personalizing customer experiences, and adopting a comprehensive multichannel approach to marketing.At the heart of this evolution lies the monetization of AI, which is fundamentally reshaping the creation of content, customer interaction, and market trend prediction. AI-powered tools such as Voiceflow, Jasper AI, and Grammarly exemplify how businesses can leverage AI to automate and optimize marketing processes, thereby increasing efficiency and driving revenue growth. Moreover, predictive analytics platforms like HubSpot and Salesforce Einstein enable businesses to forecast and capitalize on market opportunities with remarkable precision, further demonstrating AI's potential for monetization.

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