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Multimedia-Management: Strategien Und Konzepte Für Zeitungs- Und Zeitschriftenverlage Im Digitalen Informationszeitalter by Frank Keuper, René Hans

Multimedia-Management: Strategien Und Konzepte Für Zeitungs- Und Zeitschriftenverlage Im Digitalen Informationszeitalter

by Frank Keuper , René Hans
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Book cover type: Paperback
  • ISBN13: 9783409119269
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 338
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 2003
  • Item Weight: 581 grams
  • BISAC Subject(s): Marketing / General

"Content" ist der digitale Rohstoff des Internets. Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor.
Dabei werden neben organisatorischen Aspekten sowohl technologische Anforderungen als auch notwendige Change-Management-Ansätze auf Mitarbeiterebene herausgearbeitet. Ein weiterer Schwerpunkt liegt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitäten eines Zeitungs- und Publikumszeitschriftenverlages.
Bestehende Geschäftsmodelle werden auf den Prüfstand gestellt bzw. innovative Geschäftsmodelle entwickelt und damit konkrete Handlungsoptionen für Verlage aufgezeigt.

Dr. Frank Keuper ist Habilitand am Institut für Industriebetriebslehre und Organisation, Arbeitsbereich Industrielles Rechnungswesen und Organisation, an der Universität Hamburg.
René Hans ist Research Analyst bei IBM Business Consulting Service, mit dem Schwerpunkt Medien- und Telekommunikationsunternehmen.

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