Multiplikatorverfahren als Verfahren der Unternehmensbewertung. Eine kritische Würdigung

Name: Multiplikatorverfahren als Verfahren der Unternehmensbewertung. Eine kritische Würdigung
Brand: Atlantic Books
SKU: 9783668230880
Price: 2259.0 INR
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by Madleen Wendt

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ISBN13: 9783668230880
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: June 24, 2016
Pages: 36
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 59 grams
BISAC Subject(s): Marketing / General

About The Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Johannes Gutenberg-Universität Mainz (Fachbereich Rechts- und Wirtschaftswissenschaften der Johannes Gutenberg-Universität Mainz, Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insb. Rechnungslegung und Wirtschaftsprüfung), Sprache: Deutsch, Abstract: In Theorie und Praxis gibt es zahlreiche Methoden, um ein Unternehmen zu bewerten. International, aber auch in Deutschland wird hierbei häufig auf das Ertragswertverfahren oder das sogenannte Discounted Cash Flow-Verfahren (DCF-Verfahren) zurückgegriffen. Neben diesen beiden zukunftswertorientierten Bewertungsverfahren gilt das Multiplikatorverfahren als das am weitesten verbreitete Marktwertverfahren. Durch die zunehmende Kapitalmarktorientierung der Unternehmen nimmt die Bedeutung von marktorientierten Bewertungsverfahren immer weiter zu. Das Multiplikatorverfahren soll den Bedarf nach einem Verfahren decken, das einfach zu handhaben, gut nachzuvollziehen und vergleichbar ist und auch bei schlechter Informationsverfügbarkeit angewendet werden kann. Im Schrifttum wird jedoch nicht nur die Vereinfachung stark kritisiert: Methodische Probleme werden gesehen bei der Auswahl von Vergleichsunternehmen, der Multiplikatorauswahl, der Durchführung von Zu- oder Abschlägen und der Interpretation der ermittelten Ergebnisse. Ob die vermeintlichen Vorteile haltbar sind und nicht etwa der Methodik zum Opfer fallen, wird in der vorliegenden Arbeit untersucht werden. Auch der Frage, ob das Verfahren trotz Vereinfachung und methodischer Schwierigkeiten plausible Ergebnisse liefern kann, wird nachgegangen. Manche Autoren sehen Verstö e gegen Bewertungsgrundsätze wie die Zukunftsbezogenheit und die Nachvollziehbarkeit von Bewertungsprämissen. Ob die Vorwürfe haltbar sind und wenn ja, ob die Multiplikatormethode als Verfahren der Unternehmensbewertung bestehen kann, versucht diese Bachelorarbeit zu klären.

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