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My Life in Advertising and Scientific Advertising

by Claude Hopkins
Save 31% Save 31%
Current price ₹1,137.00
Original price ₹1,637.00
Original price ₹1,637.00
Original price ₹1,637.00
(-31%)
₹1,137.00
Current price ₹1,137.00

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Book cover type: Paperback
  • ISBN13: 9780844231013
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: McGraw-Hill Education
  • Publication Date:
  • Pages: 336
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Advertising & Promotion

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Hopkins, Claude: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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