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Nachhaltige Events: Erfolgreiche Veranstaltungen Durch Gesellschaftliche Verantwortung by Ulrich Holzbaur

Nachhaltige Events: Erfolgreiche Veranstaltungen Durch Gesellschaftliche Verantwortung

by Ulrich Holzbaur
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Book cover type: Paperback
  • ISBN13: 9783658324421
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 53
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 2. Aufl. 2020
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

In diesem Leitfaden f�r nachhaltiges Eventmanagement bietet Ulrich Holzbaur einen kompakten Einstieg in die Konzeption und Umsetzung von erfolgreichen zukunftsorientierten Events und in ihre Erfolgsfaktoren. Dabei geht es sowohl um die nachhaltig positive Wirkung von Events als auch um die Umsetzung und Kommunikation von gesellschaftlicher Verantwortung im Event.

Der Leitfaden zeigt, wie nachhaltigkeitsorientierte zukunftsbewusste Events strategisch geplant und operativ organisiert werden. Er zeigt auch, wie die Eventkonzepte als erlebnisorientierte Bildung f�r Nachhaltige Entwicklung umgesetzt werden. Durch die Integration von Eventmanagement und Nachhaltiger Entwicklung entsteht ein Nachhaltiges Event, mit dem zukunftsorientierte Zielgruppen erfolgreich angesprochen werden.

Prof. Dr. Ulrich Holzbaur lehrt und forscht an der Hochschule Aalen in den Bereichen Projektmanagement, Nachhaltige Entwicklung und Erlebnisorientierung. Außerdem ist er Leiter des Steinbeis-Transferzentrums Angewandtes Management Aalen.

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