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Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

by Jose Filipe Torres , Recep Richie Karaburun
Save 35% Save 35%
Current price ₹4,404.00
Original price ₹6,774.00
Original price ₹6,774.00
Original price ₹6,774.00
(-35%)
₹4,404.00
Current price ₹4,404.00

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Book cover type: Paperback
  • ISBN13: 9783031973277
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 325
  • Original Price: EUR 59.94
  • Language: English
  • Edition: N/A
  • Item Weight: 527 grams
  • BISAC Subject(s): Marketing / General

Jose Filipe Torres is Founder and CEO of Bloom Consulting. Since 2001 Mr. Torres has been advising countries in the field of Nation Branding and City Branding. He works directly with heads-of-states and senior policy-makers in Australia, Brazil, Costa Rica, Jamaica, Oman, Poland, Sweden, and city and regional projects in Riyadh, Stockholm, Cleveland among others. He also collaborates with the World Economic Forum on topics related to ​country branding and city branding.

Richie Karaburun is Clinical Assistant Professor of Hospitality and Tourism at the NYU School of Professional Studies Jonathan M. Tisch Centre for Hospitality and Tourism. With more than two decades of experience in the travel industry, Dr. Karaburun is recognized as an industry expert in helping travel companies start and develop a growth strategy and business.

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