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Near Field Communication Im Handel by Christine Strauß, Philipp Demeter

Near Field Communication Im Handel

by Christine Strauß , Philipp Demeter
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Book cover type: Hardcover
  • ISBN13: 9783631645185
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 30.25
  • Language: German
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Marketing / Research

In diesem Buch werden Geschäftspotentiale der Near Field Communication im Handel identifiziert und Faktoren herausgearbeitet, die einer gro flächigen Verbreitung bisher im Wege gestanden haben. Das Buch umfasst auch theoretische Grundlagen und eine Expertenbefragung mittels der Delphi-Methode.

Philipp Demeter, 2006-2010 Bachelorstudium Betriebswirtschaftslehre (Schwerpunkt: Immobilienwirtschaft) an der Universität Regensburg; 2010-2013 Masterstudium Betriebswirtschaftslehre (Schwerpunkte: eBusiness und Marketing) an der Universität Wien.

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