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Neukundengewinnung Durch Dialogkommunikation: Eine Analyse Des Nutzungs- Und Wirkungsverhaltens Von Kommunikationsinstrumenten Unter Besonderer Berück

by Anna Liersch
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Current price ₹4,805.00
Original price ₹7,392.00
Original price ₹7,392.00
Original price ₹7,392.00
(-35%)
₹4,805.00
Current price ₹4,805.00

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Book cover type: Paperback
  • ISBN13: 9783834933577
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 283
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2012
  • Item Weight: 363 grams
  • BISAC Subject(s): Marketing / General

Neukundenakquisition als Herausforderung f�r Premiumautomobilmarken

Einflussfaktoren des Wechselverhaltens von Konsumenten

Kaufprozesse von potenziellen Wechselk�ufern

Dialogkommunikation im Kontext der Informationskan�le

Implikationen f�r Marketingmanager der Premiumautomobilwirtschaft

Dr. Anna Liersch promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl für Marketingmanagement an der HHL - Leipzig Graduate School of Management.

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