Name: Neuromarketing for Dummies
Brand: Wiley
SKU: 9788126544387
Price: 397.0 INR
Availability: InStock

Neuromarketing for Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl

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ISBN13: 9788126544387
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: October 16, 2013
Pages: 408
Original Price: INR 529.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): Sales & Selling / General

About The Book

Neuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers. Neuromarketing For Dummies covers the latest insights into this fascinating and budding field and will show business owners and marketers how they can use neuromarketing research to their advantage. · The Brave New World of Neuromarketing · The Essence of Neuromarketing: The Nonconscious Mind of the Consumer · Neuromarketing in Action · Measuring Consumer Response with Neuromarketing · Living with Neuromarketing: Practical and Ethical Considerations · The Part of Tens

About The Author

Dr. Stephen Genco is a founder of the modern neuromarketing revolution and a leading designer of innovative new research approaches that leverage the latest findings in neuroscience, cognitive psychology, and behavioral economics. Dr. Genco developed the original business model for NeuroFocus, the leader in neuromarketing research. Andrew Pohlmann has been a leader in business strategy and marketing for over 20 years. In 2008 he led the development of the world's first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques to effectively understand their consumers' behavior. Dr Peter Steidl, has carried out neuromarketing assignments in 20 countries on five continents. His clients include a number of Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations. He is Chairman of Aegis Media's Asia-Pacific Neuromarketing Council, supporting the development of a neuromarketing practice across the region.

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