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Neurosensory and Neuromarketing Impacts on Consumer Behavior by Reena Malik

Neurosensory and Neuromarketing Impacts on Consumer Behavior

by Reena Malik , Shivani Malhan , Manpreet Arora
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Book cover type: Paperback
  • ISBN13: 9798369382233
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 536
  • Original Price: GBP 326.8
  • Language: English
  • Edition: N/A
  • Item Weight: 917 grams
  • BISAC Subject(s): Marketing / General

The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

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