Name: New Directions in Consumer Research
Brand: Sage Publications
SKU: 9781473911536
Price: 26721.0 INR
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New Directions in Consumer Research

by Kathy Hamilton , Aliakbar Jafari

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ISBN13: 9781473911536
Binding: Hardcover
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: January 1, 2015
Pages: 1408
Original Price: GBP 725.0
Language: English
Edition: N/A
Item Weight: 2631 grams
BISAC Subject(s): Marketing / Research

About The Book

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space

About The Author

Hamilton, Kathy: - Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow where she teaches consumer research and advanced qualitative methods classes. Kathy leads the Consumption, Markets and Society research cluster and her research focuses on how market-mediated culture impacts consumers, institutions and society. She explores how interpretive methodologies can be used to generate theoretical advances in knowledge and is co-chair of the biennial EIASM Interpretive Consumer Research workshops. Kathy is interested in interdisciplinary research and her work has been published in various outlets including Journal of Consumer Research, Sociology, Annals of Tourism Research, Journal of Public Policy & Marketing and European Journal of Marketing. Kathy was co-chair of the ESRC seminar series on Consumer Vulnerability and is currently co-chair of the Consumer Research with Social impact Special Interest Group within the Academy of Marketing. She has also been track chair at Transformative Consumer Research and Macromarketing conferences. Kathy is an associate editor for the Journal of Marketing Management and on the editorial board for Marketing Theory and Social Business.

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