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New infotainment Technologies in the Home: Demand-side Perspectives by Ruby Roy Dholakia

New infotainment Technologies in the Home: Demand-side Perspectives

by Ruby Roy Dholakia
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Book cover type: Paperback
  • ISBN13: 9781138977082
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 300
  • Original Price: GBP 52.99
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Consumer Behavior, Commerce, and Marketing / Research

From the Back Cover
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

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