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New Perspectives in Marketing by Word-Of-Mouth

by Emerald Group Publishing Limited
Save 17% Save 17%
Current price ₹6,013.00
Original price ₹7,216.00
Original price ₹7,216.00
Original price ₹7,216.00
(-17%)
₹6,013.00
Current price ₹6,013.00

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Book cover type: Paperback
  • ISBN13: 9781785608193
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Marketing / General

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

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