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Objects of Desire: Consumer Behaviour in Shopping Centre Choices by C. Dennis

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

by C. Dennis
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Book cover type: Hardcover
  • ISBN13: 9781403901705
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 271
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2005
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / Research, Industries / General, and Disease & Health Issues

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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