Ökonomische Wirkungen und ökologische Folgen von Neu- und Gebrauchtgütermärkten im Bereich des eCommerce am Beispiel der Internetauktionsplattform eBa
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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Bundeswehr München, Neubiberg, Sprache: Deutsch, Abstract: Der revolutionäre Durchbruch des Internets Mitte der 90er Jahre gilt als bei-spielloses Ereignis in der Informations- und Kommunikationstechnik. Aus dem US-Verteidigungsministerium Ende der 60er Jahre heraus entstanden, war es damals unvorstellbar, dass sich dieses Netz einmal über die ganze Welt ausbreiten wird. Bereits heute nutzen mehr als 1 Mrd. Menschen das Internet, zu denen 60 Prozent der Deutschen dazu gehören. Die phänomenalen Möglichkeiten, die durch eine Vernetzung der Welt entstanden sind, bieten unglaubliche Potenziale für die Wirtschaft und die Gesellschaft. Der elektronische Handel (electronic Commerce oder eCommerce) über digitale Medien ist heutzutage für viele zum Alltagsgeschäft geworden. Die erfolgreichen Entwicklungen der letzten Jahre in der Informations- und Kommunikationstechnologie (IKT), wie Breitbandverbindungen und Wireless LAN, lassen dem eCommerce einen im-mer höheren Stellenwert zukommen. Als besonderes Beispiel hat sich dabei vor allem ein System herauskristallisiert. Das einmal aus einer kleinen privaten Webseite sich der grö te Onlinemarkt-platz der Welt mit derzeit über 220 Mio. Mitgliedern entwickelt, hätte eBay-Gründer Pierre Omidyar nie zu glauben gewagt. Dieses Unternehmen lässt einen immer grö eren Markt entstehen, der sowohl Konsumenten als auch Unternehmen in seinen Bann gezogen hat. Doch das scheinbar grenzenlose Wachstum des elektronischen Handels, vollzieht sich nicht ohne Veränderungen in den Wirtschaftsstrukturen, der Gesellschaft und der Ökologie. Dies gilt für Interaktionen zwischen Unternehmen B2B, Unternehmen und Konsumenten B2C als auch zwischen Konsumenten untereinander C2C. Die Wirkungen von B2B und B2C sind bereits in einigen wissenschaftlichen Studien betrachtet worden. Dabei ist das C2C zumeist teilweise oder ganz vernachlässigt worden
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