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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

by Curtis P. Haugtvedt , Karen A. Machleit , Richard Yalch
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Current price ₹13,533.00
Original price ₹22,554.00
Original price ₹22,554.00
Original price ₹22,554.00
(-40%)
₹13,533.00
Current price ₹13,533.00

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Book cover type: Hardcover
  • ISBN13: 9780805851540
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Psychology Press
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 574
  • Original Price: GBP 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 758 grams
  • BISAC Subject(s): Advertising & Promotion

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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