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Online-Kommunikation: Kunden Zielsicher Verführen Und Beeinflussen by Thomas Kilian, Sascha Langner

Online-Kommunikation: Kunden Zielsicher Verführen Und Beeinflussen

by Thomas Kilian , Sascha Langner
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Book cover type: Paperback
  • ISBN13: 9783834919496
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 244
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 2010
  • Item Weight: 400 grams
  • BISAC Subject(s): Marketing / General

Seien es Suchmaschinen, soziale Netzwerke oder Blogs - Unternehmen von heute m�ssen sich neuen kommunikativen Herausforderungen stellen. Wie kommuniziert man mit Konsumenten, die untereinander hochgradig vernetzt sind? Wie regt man digitale Mundpropaganda an? Und wie setzt man sein Kommunikationsbudget so ein, dass viele Neukunden gewonnen werden?
Online-Kommunikation - richtig angewandt - ist die effizienteste Werbeform �berhaupt. Sie ist nicht nur in hohem Ma e performanceorientiert, sondern erm�glicht es auch, Kunden interaktiv anzusprechen und dadurch besonders zu involvieren. Die Autoren, erfahrene Experten f�r Internet-Marketing, stellen Grundlagen der Online-Kommunikation sowie die g�ngigsten Instrumente und Beeinflussungstechniken dar - von der klassischen Webseitengestaltung bis zu j�ngsten Trends im Bereich der Social-Media-Kommunikation.

Thomas Kilian ist wissenschaftlicher Mitarbeiter und Habilitand in der Arbeitsgruppe für Marketing und elektronischen Handel an der Universität Koblenz-Landau.
Sascha Langner ist Experte für Internet-Marketing und Autor des bei Gabler erschienenen Business-Bestsellers "Viral Marketing" (3. Auflage 2009).

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