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Online Marketing for Professional Services by Lee W. Frederiksen

Online Marketing for Professional Services

by Lee W. Frederiksen
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Book cover type: Paperback
  • ISBN13: 9780982881934
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Hinge
  • Publisher Imprint: Hinge
  • Publication Date:
  • Pages: 170
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Development / Business Development, Marketing / Research, and E-Commerce / Digital Marketing

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

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