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Online marketing for the 50+ generation by Lackner, Michael

Online marketing for the 50+ generation

by Michael Lackner
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Book cover type: Paperback
  • ISBN13: 9786202335034
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 34.71
  • Language: English
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Society is facing demographic change. Customers over the age of 50 make up the largest share of the population in Austria and also have the greatest purchasing power. It is therefore time for companies to become aware of this change and respond to the new circumstances. At the same time, the 50+ generation is one of the largest user groups on the Internet. It is therefore important for companies to make their websites suitable for senior citizens. This thesis therefore examines demographic change in Austria based on data from Statistics Austria and highlights its significance and potential. Using empirical research, two expert surveys and literature research, the most important points for a senior-friendly website are identified and general recommendations for communication with the 50+ generation are presented and justified.

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