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Open Innovation in the Food and Beverage Industry by Garcia Martinez

Open Innovation in the Food and Beverage Industry

by Garcia Martinez
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Book cover type: Hardcover
  • ISBN13: 9780857095954
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Woodhead Publishing
  • Publisher Imprint: Woodhead Publishing
  • Publication Date:
  • Pages: N/A
  • Original Price: USD 270.0
  • Language: English
  • Edition: N/A
  • Item Weight: 840 grams
  • BISAC Subject(s): Food Science / General

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry.

Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives.

With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries.

Dr. Marian Garcia Martinez is Senior Lecturer in Agri-environmental Economics at the Kent Business School, University of Kent (UK). She has extensive experience in the coordination of international and national research projects on food safety issues, with particular emphasis on the economics of food safety, the impact of food safety regulations and standards on firm competitiveness and international trade, and the interaction between statutory and voluntary regulation and the roles of public and private institutions in the governance thereof.

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