Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals: -A characteristic the best marketers have in common -What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer -The marketing component that matters most when swinging for the fences -How innovators optimize every major marketing element -What great marketing campaigns have in common -Organic ways to grow groundbreaking marketing ideas -The marketing technique that almost always raises response rates -How to easily and quickly run high-impact marketing tests -Tips on rapidly evolving your optimal marketing mix -How to turn your website into a bigger revenue driver -Techniques to beat successful marketing approaches in measurable terms -What it takes to optimize your marketing content across media - including social -Strategies and tactics to optimize lead generation and one-step selling -What every marketer should know about concepts, copy, and graphic design -How to build a reliable "marketing machine" -A special section, "The Mind of the Optimarketer" "Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.
Robert is founder and president of Contenteurs, a marketing agency that has developed record-breaking campaigns for dozens of companies and won more than 50 awards. He's conducted thousands of marketing experiments; introduced marketers to conceptual direct marketing, creative email advertising, and social media monetization; and conceived the Optimarketing(TM) methodology. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Infogroup, Iron Mountain, Martha Stewart Living Omnimedia, McGraw-Hill, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Webby Awards, Ziff Davis, and many emerging companies.
Robert marketed one young business that became America's fastest-growing software firm. Total change in value of businesses he's been closely associated with runs in the billions. His agency's campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Robert's best known for transforming marketing outcomes - and return on marketing investment. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.
