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Perception et réduction du risque alimentaire by Brunel-O

Perception et réduction du risque alimentaire

by Brunel-O
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Book cover type: Paperback
  • ISBN13: 9786131503856
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 496
  • Original Price: GBP 85.0
  • Language: French
  • Edition: N/A
  • Item Weight: 722 grams
  • BISAC Subject(s): Marketing / General

Si l'acte alimentaire est une activité intrinsèquement risquée, il n'en demeure pas moins que le statut de l'alimentation a évolué ces dernières années. Confronté à ses propres aspirations, qui sont de plus en plus contradictoires, et à la multiplication des crises alimentaires, le mangeur moderne développe une sorte de schizophrénie lui permettant de s'adapter à un environnement de plus en plus changeant. Cet ouvrage permet de définir et de comprendre les mécanismes cognitifs et comportementaux mis en oeuvre par les consommateurs confrontés au risque alimentaire. Afin de proposer un modèle de perception et de réduction du risque alimentaire prenant en considération l'acte d'achat et de consommation, l'auteur mobilise trois champs conceptuels complémentaires: le champ alimentaire, la théorie du risque perçu et le modèle transactionnel du stress et du coping.

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