Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Name: Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Brand: Springer
SKU: 9781137501196
Price: 3672.0 INR
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by Gordon R. Foxall

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ISBN13: 9781137501196
Binding: Hardcover
Subject: N/A
Publisher: Springer
Publisher Imprint: Palgrave MacMillan
Publication Date: October 21, 2016
Pages: 326
Original Price: EUR 49.99
Language: English
Edition: N/A
Item Weight: 536 grams
BISAC Subject(s): Consumer Behavior, Marketing / General, and Applied Psychology

About The Book

From the Back Cover

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

About The Author

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.

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