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Persuasive Marketing and Communication Strategies in Contemporary Politics by Jorge Remondes

Persuasive Marketing and Communication Strategies in Contemporary Politics

by Jorge Remondes , João Abreu , Custódio Oliveira
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Book cover type: Paperback
  • ISBN13: 9798369361412
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 308
  • Original Price: GBP 125.4
  • Language: English
  • Edition: N/A
  • Item Weight: 536 grams
  • BISAC Subject(s): Marketing / General

Political marketing has been fundamental to understanding and influencing electoral dynamics and voters' decision-making processes. By effectively segmenting the electorate and creating personalized messages, candidates can establish emotional connections and build a strong political identity, essential elements for electoral success. Communication strategies, such as crisis management, television debates, and communication campaigns, are essential for building and maintaining the public image of candidates. Additionally, the rise of social media has significantly transformed the landscape of political communication, offering new platforms to impact voters and disseminate political messages in a direct and personalized way. By understanding the complexities of voter behavior and media trends, candidates can develop effective strategies to win public support and succeed at the ballot box. Persuasive Marketing and Communication Strategies in Contemporary Politics highlights the interconnected fields that play a central role in the contemporary political arena. It discusses the crucial role of the media in shaping public opinion and molding voters' perceptions of candidates and political issues as well as aligning marketing strategies with political communication objectives to maximize the impact of electoral campaigns. Covering topics such as citizen engagement, political persuasion, and voter opinion formation, this book is an excellent resource for marketing professionals, public relations specialists, politicians, government officials, professionals, researchers, academicians, and more.

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