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Persuasive Signs by Ron Beasley

Persuasive Signs

by Ron Beasley
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Book cover type: Hardcover
  • ISBN13: 9783110173406
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 204
  • Original Price: USD 62.99
  • Language: English
  • Edition: N/A
  • Item Weight: 427 grams
  • BISAC Subject(s): Advertising & Promotion, General, and Semiotics & Theory

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Ron Beasley is Managing Director of ABM Research, Toronto, Canada.

Marcel Danesi is Professor at the University of Toronto, Canada.

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