Plant-Based Food Consumption: Products, Consumers and Strategies

Name: Plant-Based Food Consumption: Products, Consumers and Strategies
Brand: Woodhead Publishing
SKU: 9780323988285
Price: 11592.0 INR
Availability: InStock

by Giovanna Bertella

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ISBN13: 9780323988285
Binding: Paperback
Subject: N/A
Publisher: Woodhead Publishing
Publisher Imprint: Woodhead Publishing
Publication Date: November 7, 2023
Pages: 346
Original Price: USD 200.0
Language: English
Edition: N/A
Item Weight: 550 grams
BISAC Subject(s): Diet & Nutrition / Nutrition and Food Science / General

About The Book

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers' motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice.

Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.

About The Author

Bertella, Giovanna: - Giovanna Bertella is Associate Professor at the School of Business and Economics, UiT The Arctic University of Norway, Tromsø. Her research interests are: management, marketing, innovation, entrepreneurship, tourism and leisure studies (nature- and animal-based experiences, rural tourism, food tourism, events), food studies (ethical eating, plant-based, veganism), futures studies (scenarios).

Santini, Cristina: - Cristina Santini is Associate Professor at Università Telematica San Raffaele, in Rome, Italy. Her research interests are: management, business strategy, entrepreneurship, agrifood industry, qualitative and participatory approach, wine business, ecopreneurship and sustainability.

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