Political Marketing

Name: Political Marketing
Brand: Sage Publications Ltd
SKU: 9780857025814
Price: 5484.0 INR
Availability: InStock

by Robert P. Ormrod

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ISBN13: 9780857025814
Binding: Paperback
Subject: N/A
Publisher: Sage Publications Ltd
Publisher Imprint: Sage Publications Ltd
Publication Date: May 13, 2013
Pages: 224
Original Price: GBP 61.99
Language: English
Edition: N/A
Item Weight: 409 grams
BISAC Subject(s): Political Process / General and Marketing / General

About The Book

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London

About The Author

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Stephan C. Henneberg is Professor of Marketing and Strategy at the Manchester Business School, University of Manchester.

Nicholas O'Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities.

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