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Political Marketing:: Theoretical and Strategic Foundations

by Wojciech Cwalina
Save 35% Save 35%
Current price ₹14,551.00
Original price ₹22,385.00
Original price ₹22,385.00
Original price ₹22,385.00
(-35%)
₹14,551.00
Current price ₹14,551.00

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Book cover type: Hardcover
  • ISBN13: 9780765622914
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: M.E. Sharpe
  • Publication Date:
  • Pages: 352
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 604 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections and Marketing / General

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Wojciech Cwalina is a professor in the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Andrzej Falkowski is a professor of psychology and marketing and the head of the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Bruce I. Newman is currently a professor of marketing at DePaul University. He was a visiting scholar at the Institute of Government at the University of California-Berkeley (2001-2002); in the Department of Political Science.

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