Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

Name: Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
Brand: Wiley
SKU: 9780470587157
Price: 3261.0 INR
Availability: InStock

by Tim Williams

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ISBN13: 9780470587157
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: August 9, 2010
Pages: 188
Original Price: USD 47.0
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): Marketing / General

About The Book

From the Inside Flap

POSITIONING FOR PROFESSIONALS

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than "branding." While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it's all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a "recognized name" to becoming a highly focused brand--and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

Why building a successful brand means going against your instincts
Foregoing best practices for "next practices"
Why there's no such thing as "full service" or a "general market"
Why copying competitors' strategies doesn't work ...
...and why differentiating does--with big results

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

About The Author

TIM WILLIAMS leads Ignition Consulting Group (www.ignitiongroup.com), a business consultancy devoted to helping professional knowledge firms create and capture more value. As a recognized thought leader in marketing, Tim is a frequent speaker for marketing and business organizations worldwide. He is a regular contributor to business and professional publications and is author of Take a Stand for Your Brand, ranked by Amazon as one of the top ten books on brand building. As an adviser in developing professional service brands, Tim has worked with both large and small professional service firms--most notably advertising agencies and other marketing communications firms--in both the U.S. and abroad. He began his career on Madison Avenue working for large multinational advertising agencies and later served as president and owner of several midsize independent firms.

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