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Praxisorientiertes Eventmanagement: Events Erfolgreich Planen, Umsetzen Und Bewerten by Uwe Eisermann, Lothar Winnen, Alexander Wrobel

Praxisorientiertes Eventmanagement: Events Erfolgreich Planen, Umsetzen Und Bewerten

by Uwe Eisermann , Lothar Winnen , Alexander Wrobel
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Book cover type: Hardcover
  • ISBN13: 9783658023454
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 383
  • Original Price: EUR 93.45
  • Language: German
  • Edition: 2014
  • Item Weight: 826 grams
  • BISAC Subject(s): Marketing / General

Das Eventmarketing gilt mittlerweile als gleichberechtigtes Kommunikationsinstrument innerhalb des Marketing-Mix vieler Unternehmen und Institutionen. In diesem Sammelband besch�ftigen sich renommierte Autoren aus Forschung und Praxis mit s�mtlichen strategisch-konzeptionellen Aspekten und Erfolgsfaktoren des Eventmarketings. Sie ber�cksichtigen neben der prozesskostenorientierten Perspektive auch das Eventcontrolling sowie rechtliche und sicherheitsspezifische Sachverhalte wie Haftung und Risikominimierung oder die Rechte und Pflichten von Agenturen. Konkrete Hinweise wie Kriterien f�r die Auswahl von Event Locations sowie zahlreiche Beispiele erfolgreicher Events bieten hohen Praxisbezug. Ein Ausblick auf aktuelle Trends und zuk�nftige Entwicklungen wie z.B. Digitale Events, Green Events oder Eventpsychologie runden das Buch ab.

Praxisorientiertes Eventmanagement richtet sich gleicherma en an Wissenschaftler und Studierende mit dem Schwerpunkt Marketing sowie an Management-Praktiker und F�hrungskr�fte aus den Bereichen Eventmarketing und -management.

Prof. Dr. Uwe Eisermann ist Prorektor der Business and Information Technology School GmbH (BiTS) und Director of Business Development der Laureate Germany Holding GmbH. Er ist Spezialist in der Strategischen Hochschulentwicklung und in Lehre und Forschung in den Bereichen Eventmarketing und Sponsoring tätig. Lothar Winnen ist Lehrbeauftragter an der Business and Information Technology School Iserlohn (BiTS). Seine Forschungsschwerpunkte liegen im Bereich Eventsicherheit, Eventcontrolling und Controlling immaterieller Vermögenswerte. Zudem ist er Gesellschafter einer Event- und Social-Media-Agentur. Alexander Wrobel ist Wirtschaftspsychologe, Veranstaltungskaufmann und Geschäftsführender Gesellschafter einer Event- und Social-Media-Agentur, die Public und Corporate Events reaisiert und Social-Media-Projekte betreut. Zudem ist er Lehrbeauftragter im Studiengang Sport- und Eventmanagement and der BiTS.

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