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Preferências dos consumidores por pontos de venda a retalho organizados by Tripathy, Priyanka

Preferências dos consumidores por pontos de venda a retalho organizados

by Priyanka Tripathy
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Book cover type: Paperback
  • ISBN13: 9786208277567
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 51.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Marketing / General

O livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como principal objetivo servir de texto para estudantes de gestão. Além disso, o texto apresentará aos estudantes o ambiente de retalho em rápida mudança. Os estudantes receberão um impulso prático que está a surgir a uma velocidade impressionante no mundo. Para além das fontes de informação úteis relacionadas com os formatos de retalho emergentes e as perspectivas de gestão do retalho, há uma variedade de ferramentas, como caixas e quadros, para proporcionar uma visão mais adaptada aos estudantes e facilitar-lhes o estudo da matéria. O sector retalhista indiano está a passar por uma transformação e o mercado emergente está a assistir a uma mudança significativa no seu padrão de crescimento. Tanto os operadores existentes como os novos estão a experimentar novos formatos de venda a retalho. Estes pontos de venda organizados proporcionam uma grande variedade aos clientes e oferecem uma experiência de compra ideal com uma amálgama de produtos, entretenimento e serviços, tudo sob o mesmo teto. A alteração dos gostos e preferências dos consumidores está a levar a uma transformação radical dos estilos de vida e dos padrões de consumo, o que, por sua vez, está a dar origem a novas oportunidades de negócio.

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