Preisgestaltungsmöglichkeiten für über das Internet zu beziehende Musikfiles
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Inhaltsangabe: Einleitung: Die rasante Entwicklung des Internet und des damit verbundenen Electronic Commerce schreitet voran, dennoch bestehen weiterhin Informationsdefizite in Forschung und Praxis der Marketing-Kommunikation und des Anwenderverhaltens. Die digitalen Technologien und das Internet bieten Chancen für viele Branchen, die mit Informationen handeln, aber sie bringen auch Probleme mit sich. Die vorliegende Arbeit befa t sich im speziellen mit Besonderheiten der Preispolitik, wie sie im World Wide Web angewandt werden kann. Dabei werden insbesondere Unterschiede zum traditionellen Handel herausgearbeitet. Von allen Informationsbranchen ist die Musikindustrie durch die digitale Revolution des Internets am stärksten betroffen. Im Rahmen der Preisgestaltung ist das grö te Problem der Musikindustrie, da jegliche Art von Musik derzeit ohne Beachtung des Copyrights kostenlos im Internet erhältlich ist. Die Musikverlage suchen nach Modellen, um Musik in Zukunft im neuen Distributionskanal Internet gewinnbringend zu vertreiben und nach geeigneten Preisstrategien, die dabei eingesetzt werden können. Diese Arbeit gibt einen Überblick über bereits angewandte Strategien der digitalen Musikdistribution und nennt weitere mögliche Modelle für Vertrieb und Preisgestaltung. Gang der Untersuchung: Zunächst wird in einem kurzen Überblick die Entwicklung des Electronic Commerce dargestellt. In Kapitel 3 wird erläutert, welche Produkte sich für den Online Vertrieb besonders eigenen. Die folgenden Kapitel beschäftigen sich mit Besonderheiten der Preispolitik in diesem Bereich. Dabei wird im Kapitel 4 die These diskutiert, da im Internet ein erhöhter Preiswettbewerb herrscht. In Kapitel 5 werden die theoretische Grundlagen von Preisdiskriminierungsmöglichkeiten im Electronic Commerce veranschaulicht. In Kapitel 6 werden die derzeit angewandten Preisstrategien von Online Händlern aufgezeigt. Kapitel 7 beschäftigt sich speziell mit dem digitalen Vertrieb von Musik via
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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
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View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
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