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Preispositionierung von Haussicherheitstechnik-Anbietern. Vergleich konkurrierender Preisstrategien by Büdenbender, Jens

Preispositionierung von Haussicherheitstechnik-Anbietern. Vergleich konkurrierender Preisstrategien

by Jens Büdenbender
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Book cover type: Paperback
  • ISBN13: 9783668788367
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 59 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Siegen früher Fachhochschule, Sprache: Deutsch, Abstract: Bis 2015 nahm die Zahl der Wohnungseinbrüche in Deutschland nach Einschätzung des Bundeskriminalamts (BKA) jahrelang stetig zu. Der Markt für Sicherheitstechnik hat sich durch diese Entwicklung zu einem bedeutenden Wirtschaftsfaktor entwickelt. Eine herausragende Bedeutung kommt dabei der Preispositionierung für Anbieter auf dem Markt der Haussicherheitstechnik zu. Mittlerweile erkennt ein Teil der Unterneh-men, dass die klassische Zuschlagskalkulation zur Ermittlung des Preises reformbedürftig ist5: Das wahrgenommene Qualitätsrisiko in der Sicherheitstechnik versuchen Kunden durch eine preisabhängige Qualitätsbeurteilung zu minimieren. Der Preis ist somit ein wichtiges Instrument für die Imagesteuerung; die Erreichung einer Preis-Image- bzw. einer Preis-Qualitäts- Konsistenz ein entscheidender Faktor für den Erfolg der Haussicherheitstechnik-Anbieter. Der Forderung nach einer optimierten Preisfindung auf die jeweilige Marktsituation hat sich auch die Forschung angenommen.

Jens Büdenbender studiert Business Administration an der FOM Hochschule für Oekonomie und Management in Siegen mit den Schwerpunkten Marketing und Vertrieb. Seit 2018 ist er Pricing Manager bei Fa. Rittal GmbH & Co. KG.

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