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Preparing Inventions for Marketing Success: The Secrets of Successful Inventors by James M. Lowrance

Preparing Inventions for Marketing Success: The Secrets of Successful Inventors

by James M. Lowrance
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Book cover type: Paperback
  • ISBN13: 9781453788523
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 110
  • Original Price: GBP 5.13
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

This book is a combination of two seperate titles currently also available on Amazon, for those inventors who like to have a more extensive manual on hand. Included in the chapters, are the essential facts, considerations and steps that must be implemented before launching new product-inventions onto the marketplace, to better increase the odds for success. Authored by inventor - Jim Lowrance, who has successfully marketed and licensed six products in the outdoors sports industry, placing them with some of the world's largest retail outlets, including Wal-Mart stores, Bass Pro Shops and Cabela's. He also gained national telemarketing exposure for his products and landed a national promotion for his patented fishing rod accessory called "The Rod Floater", with a major oil company - Kerr-McGee, manufacturer of Mystik outboard motor oil (1992). He currently still receives royalty payments for this invention (since 1995) and previously licensed five others, eventually selling them for outright sums to manufacturers who still market them. Written in easy-to-follow language, this resource offers opportunity for a well-rounded, general education that can help to instill a better level of confidence and knowledge to inventors of new products with potential for success in the marketplace. No one can promise positive outcomes to inventors but being well-armed with the right information can significantly increase the chances of success.TABLE OF CONTENTS - SECTION ONE (6 Chapters): "Marketing Inventions Successfully"Chapter One: My Personal Invention Success StoryChapter Two: Marketing Your Own Invention Chapter Three: Patenting - Protecting Your Invention Chapter Four: Promoting Your Invention in the Market Place Chapter Five: The Advantages in "licensing" (Royalty Agreement) your Invention Chapter Six: Beware of Dishonest Invention Companies TABLE OF CONTENTS - SECTION TWO (9 Chapters): "The Best Darn Invention Marketing eBook!"Chapter One: Researching the Market Value of Inventions Chapter Two: Preparing for Invention Submission Chapter Three: Conducting a Preliminary Patent Search Chapter Four: The Valuable USPTO Provisional Patent Program Chapter Five: Test Marketing Inventions Effectively Chapter Six: The Invention License Agreement Option Chapter Seven: Pursuing License Agreements for Inventions Chapter Eight: Methods for Licensing Inventions Chapter Nine: My Invention Marketing Success Story Revisite

A husband, father and grandfather, I've been a contract salesman most of my life and completed studies of theology - Liberty University in 1996. During the early 1990s, I marketed an outdoors product I invented and that I formed a small corporation to patent, manufacture and sell called the "Rod Floater" (now a registered Trademark). I traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years. I also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and I landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 I licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which I am still paid royalties from sales of the product. I invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. I learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. I was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.

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