• ISBN13: 9781647826154
• Binding: Hardcover
• Subject: Business Management
• Publisher: Harvard Business Review Press
• Publisher Imprint: Harvard Business Review Press
• Publication Date: September 9, 2025
• Pages: 192
• Original Price: USD 32.0
• Language: English
• Edition: N/A
• Item Weight: 545 grams
• BISAC Subject(s): Marketing / General

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.

Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.

In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.

Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.

Bastian Bergmann is the cofounder and COO of Solsten, a technology startup that empowers companies to build deeply resonating, human-centered experiences for their audiences. Among its customers are globally recognized companies and brands such as Zynga, Electronic Arts, Sony, DraftKings, Peloton, Dentsu, and many more. He is also a former consultant at BCG.