Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering research-backed methods for setting, managing, and optimizing prices in competitive markets.
Key topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders.
Whether you're a novice or a seasoned expert, Pricing Management and Practice equips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide!
Monroe, Kent B.: - Kent B. Monroe is the J.M. Jones Distinguished Professor of Marketing Emeritus, University of Illinois at Urbana-Champaign, USA, and Distinguished Visiting Scholar, University of Richmond, Virginia, USA.Professor Monroe has pioneered research on the information value of price. He hasauthored Pricing: Making Profitable Decisions, 3rd ed. (2003; Chinese edition 2005).He has presented papers before various international associations in Asia, Europe, andNorth America. His research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Management Science, Journal of theAcademy of Marketing Science, Journal of Retailing, and other journals. He chaired theAmerican Marketing Association's Development of Marketing Thought Task Force(1984-88) and was the editor of the Journal of Consumer Research (1991-93). He isa Fellow of the Decision Sciences Institute and of the Association for Consumer Research.He served as the first editor of Pricing Practice and Strategy (1993-2003).Among his many awards and recognitions are "Pricer of the Year" by the PricingInstitute (April 1999); recognition for contributions to behavioral pricing research bythe Pricing Center, Fordham University (October 2000); Marketing Pioneer Awardfor lifetime contributions to the development of pricing theory in marketing (April2002); the American Marketing Association/Irwin/McGraw-Hill Distinguished MarketingEducator Award (February 2005); and the Converse award for contributions tomarketing knowledge (April 2008).He has conducted executive training programs for business firms, non-profitorganizations, and universities in North and South America, Europe, Asia, Australia, and Africa. He regularly conducts a pricing certification workshop for the ProfessionalPricing Society in the United States.
Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
