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Principi di marketing by Sumathi, N.

Principi di marketing

by N. Sumathi
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Book cover type: Paperback
  • ISBN13: 9786209002809
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 184
  • Original Price: GBP 69.51
  • Language: Italian
  • Edition: N/A
  • Item Weight: 254 grams
  • BISAC Subject(s): Marketing / General

Questo libro, intitolato Principi di marketing, � stato scritto secondo il programma dell'Universit� di Bharathiar per gli studenti di B.Com. Il libro fornisce una copertura completa di argomenti contemporanei come il significato di mercato e di marketing, i moderni concetti di marketing, le previsioni di mercato e le ricerche di mercato, il sistema informativo di marketing, la pianificazione del prodotto, lo sviluppo del prodotto, il branding, il sistema dei prezzi, le attivit� promozionali, la gestione della distribuzione fisica. Per questo motivo ho fatto un umile tentativo di scrivere questo libro nel modo pi� completo possibile per soddisfare le esigenze degli studenti che si laureano in Commercio.

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